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Job Title:  Website Experience Manager (London or Littlehampton)

Date:  17-Oct-2021

Littlehampton, WSX, GB, BN17 6LS

Full Time/Part Time:  Full-Time
Contract Type:  Regular/Permanent
Hours per week:  37.5

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 


The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

Your role in a nutshell

As the Website Ecommerce Experience Manager for the UK Market you will be a key implementor of website changes with the aim of optimising the on site journey. Once the customer arrives at our ‘destination’ the way you implement product, content and brand messaging, personalised for different user segments, will present a compelling and engaging experience that will encourage customers to spend more and keep coming back! 

Roles and Responsibilities will include:

  • User journey: Be the owner for the UK website customer journey, using tools such as Content Square, Usabilla and GA to be in the detail of key user experience metrics such as click-through rate and scroll rate, as well as how this has an impact on CVR & revenue. Working alongside the Conversion Manager to bring together revenue metrics with user experience metrics.
  • Content & creative merchandising:  Own the website creative plan, working closely market stakeholders to optimise current campaigns and content and plan the deployment of future activity, using data, agreed market timings and approved content to create a seamless on site journey.
  • Personalisation: Lead on personalisation experiences run across the website, including set up, deployment, sharing best practise and reporting back to stakeholders on results.
  • Offer and promotional set up: defining how to deploy the promotional and offer plan across the websites, agreeing content and messaging with global and market stakeholders.
  • Localisation of online content: alongside your direct report, you will be responsible for localising all online assets, editorial content and landing pages provided by the Global Digital Content team to support the omnichannel and commercial plans and marketing campaigns. Working in conjunction with market stakeholders to ensure that messaging and content aligns with the market plans and is translated effectively (where required) Further ensuring that all site SEO requirements are delivered.
  • Manage customer service issues: in conjunction with the Customer Service team they will proactively identify solutions to any issues and work collaboratively with the team to reduce the contact rate.

What we look for:

You will be an innovative and analytic ecommerce expert with in-depth, working knowledge of conversion rate optimisation, creative merchandising and site management techniques. You will be passionate about using your technical skills to improve customers on-line journey and will love to see the increase conversion rates and revenue that it brings!

Excellent problem-solving, influencing and stake-holder management skills are essential as well as being results driven and having a hands-on approach to work.


And in Return

We get that’s a lot to ask for – so in return we offer

* A 6% contributory pension plan,

* 23 days holiday plus bank holidays - time to refresh and recharge

* Group bonus scheme

* 3 additional days a year to volunteer in the local community to support the causes you feel most passionate about

* LOVE money to spend on YOUR wellbeing - pamper yourself on us. Every year.

* 50% staff discount and access to product sample sales

* Access to Perks at Work, our online shopping channel with exclusive deals & discounts

* AND - we have also implemented 'Work Wise' into our HQ - flexibility of 'in-office' hours, the ability to work remotely and a new meeting charter.


If you are excited by all that - you might just be the sort of person we need to help us make the impactful change the world needs within a business that invented the culture of ‘joyful collective' and everything that means and stands for.

We have something special to offer and we’re looking for someone special to help us to do that. Show us how you can contribute to the next step in the evolution of The Body Shop.



We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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