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Job Title:  CRM Market Manager - Germany and Austria

Date:  30-Apr-2021

London, LND, GB, SE1 2JP

Full Time/Part Time:  Full-Time
Contract Type:  Regular/Permanent
Hours per week:  37.50


Customer Relationship Management. A complex world of strategy, technique, technology and prophecy that, when done well, boosts consumer satisfaction, retains hard-won customers and delivers phenomenal bottom line profit.

Profit in the case of The Body Shop that fuels our fight for a fairer and more beautiful world. Profit that contests inequality and creates ever more sustainable trading practices that protect our planet.

We now need an experienced CRM Market Manager to deliver our CRM strategy for our German and Austrian markets. This key role will work with the Head of CRM to devise an overarching strategy that will include segmentation, comms and optimisation and the overall delivery management of the campaign schedule – all designed to achieve our commercial objectives and customer KPIs.

Key Accountabilities

Scoping: The ability to collaborate effectively with others is an essential element for success as you will work with the Insight team and market stakeholders to understand customer needs, preferences and routes in your quest to deliver customer value.

Creation: Your expertise and background in CRM strategy creation including audience build, channel strategy, messaging, campaign timing, promotions and offer strategy and test & learn will be at the forefront of your involvement, so we will be keen to see examples of your work in this area.

Examples of designing a market targeting and segmentation approach that identifies opportunities for targeted campaigns and programmes resulting in the delivery of customer value would definitely feature heavily in your portfolio

Management & Reporting: At the heart of the role is solid experience in campaign management to include communications and data brief writing for agency and management and internal stakeholder approval management.

You will be used to reporting on campaign performance using a variety of tools including Excel and GA and of sharing results with stakeholders.

Strategies and Technologies: Underpinning your CRM experience will be an essential grasp of the main strategies, routes and tools to deliver the very best results. We will be looking for experience in the development of automation strategies, trigger implementation, and segmentation and sampling strategy to deliver innovative personalised multi-channel marketing programmes that build out experiences that delight our customers and increase profitability.

Supporting this activity will be an in-depth knowledge of HTML creation tools such as Taxi, marketing cloud platforms (SAP Marketing Cloud, Salesforce, Adobe etc) as well as an insatiable interest in identifying new approaches and technologies that will give us commercial advantage.

What else do we look for

As well as all of the above we are looking for  

  • Experience of working in a matrix environment where change is common-place - nothing stands still for long at The Body Shop – including our products – so we need agility and quick thinking
  • Ideally previous experience of working for a Beauty brand or Retail organisation – if you have experience of either you will understand why it would be useful. It’s a different world.
  • Bi-lingual English and German to cater for the markets being supported.
  • And of course you will be aligned to our purpose and our whole reason for existing as a business. You will be an ardent proponent of sustainability and will be as diverse in your behaviour and attitude to others as you are in your thinking. It is at our heart and we would like you to show it is equally important to you.

And in return

That’s a lot to ask for – so in return we offer

* a 6% contributory pension plan,

* 23 days holiday plus bank holidays - time to refresh and recharge

* Group bonus scheme

* 3 additional days a year to volunteer in the local community to support the causes you feel most passionate about

* LOVE money to spend on YOUR wellbeing - pamper yourself on us. Every year.

* 50% staff discount and access to product sample sales

* Access to Perks at Work, our online shopping channel with exclusive deals & discounts

* AND - we have also implemented 'Work Wise' into our HQ - flexibility of 'in-office' hours, the ability to work remotely and a new meeting charter.


If you are excited by all that - you might just be the sort of person we need to help us make the impactful change the world needs within a business that invented the culture of ‘joyful collective' and everything that means and stands for.

We have something special to offer and we’re looking for someone special to help us to do that. Show us how you can contribute to the next step in the evolution of The Body Shop.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


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