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Job Title:  Global Brand Manager

Date:  07-Jan-2021

London, LND, GB, SE1 2JP

Full Time/Part Time:  Full-Time
Contract Type:  Fixed Term Contract
Hours per week:  37.5

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 


The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

Your role in a nutshell

Be the champion of the brand & product strategy & drive the Bath & Body category towards profitable growth. Own the overall Brand development process from start to finish and ensure that the brand & product message is consistent and true to the brand essence across all consumer touch points. Work extremely closely with cross functional teams to incorporate different point of views. Launch meaningful relevant NPDs with a clearly defined purpose and target to get The Body Shop back to profitable growth. This role is a maternity cover.

More about the role

Key Job Accountabilities

  • Brand Equity: Custodian of the Brand Equity. Ensure the entire list of communication assets stay true to the brand equity across all touch points. Develop NPD that enhances the perception of TBS, in line with the Brand strategy & Sustainability goals.
  • Brand Strategy: Develop a three year innovation strategy focused on delivering profitable growth. Ensure the brand continues to be relevant and profitable by clearly defined segments, tiers and prices.
  • Business Management: Manage and be accountable for the overall category growth with a clear objective of growing cash margin.
  • Brand Campaigns: Manage the whole go to market process of developing 360 degree campaigns for Core Icons and new products
  • Collaboration: Work in close collaboration with the Brand Experience, R&I, Creative Studio, Product Development, Digital, Visual Merchandizing, Communications, Commercial, Retail Academy & key markets to develop a solid innovation bundle and concrete meaningful 360 degree campaigns based on powerful consumer insights.
  • Consumer & Markets Intelligence: Have a clear understanding on consumer and market trends to make our brand and NPD’s more meaningful & relevant.

What we look for

Experience & profile:

  • Experience in similar Brand Manager positions within a large, international retailer/FMCG, preferably in Beauty/Personal Care.
  • Strong expertise in NPD and launches to markets
  • Strong Brand building / development experience in driving brand  strategies & campaigns
  • Commercial / Business mindset of driving brand & pricing strategies profitably
  • Strong strategic and analytical skills. Ability to dissect data into concrete actionable strategies.
  • Ability to leverage meaningful consumer insights into NPD and campaign ideas.
  • Ability to work smartly with a clear sense of prioritization.
  • Ability to manage & drive complex projects 
  • High fit with The Body Shop ethos (culture, values)

Talent Drivers

Personal Conduct
Collaborative Skills

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