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Job Title:  Global Digital Engagement Manage

Date:  13-Jul-2021
Location: 

London, GBN, GB, SE1 2JP

Full Time/Part Time:  Full-Time
Contract Type:  Fixed Term Contract
Hours per week:  37.5

Your role in a nutshell

This is a crucial role sitting in a pivotal position in the structure of our Digital Marketing team for our The Body Shop @ Home (Direct Seling) channel.  The Global Digital Engagement Manager leads the team responsible for CRM, Social Media, content planning and creation, aiming to deliver seamless digital experience and engagement for consultants. This position is instrumental in translating global strategic innovation initiatives into successful campaigns and tools, and in delivering high performing content that is consistent across markets. In this role you will be a key player in establishing digital analytical framework and driving insight from data in order to improve the digital experience.

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

More about the role

Channel digital touchpoints and daily operations

  • Drive improvements in digital consultant journey, monitor gaps, prioritize and lead implementation.

  • Develop and own social selling tools, communication calendar, content.

  • Lead the implementation, analysis and optimization of CRM activities, leveraging customer insight and data at all stages.

  • Lead channel WEB presence - landing page builds and SEO execution to increase channel visibility; collaborate with Global Ecom team closely

High performing digital content

  • Deliver best performing digital content to improve click through rate, dwell time, open rate and other compelling key performance indicators.

  • Support Global Communication and Event teams suggesting and delivering digital execution to support key comms and marketing campaigns.

  • Localization of all digital content when open new markets, including translation

Analytical framework

  • Monitoring key KPI’s and reporting on them on a regular basis

  • Build a content measurement dashboard across web, social media and email to track performance of digital content and tools and improve performance overtime. Set reporting cadence to keep key stakeholders up to date with progress and results.

  • Use performance data and insight to suggest improvements to the Consultant journey.

What we look for

Experience:

  • Proven experience in digital marketing from FMCG or agency background, preferably on the global level
  • Great written and oral communication skills, including presentation skills
  • Experience in agency briefing or/and managing freelancers
  • People-management skills and experience essential as is the ability to inspire and motivate others
  • Incredibly analytical with the ability to translate insights into actionable next steps
  • Creative flair and the ability to feedback on online creative while keeping the brand objectives and consumer centric principles in mind
  • Good understanding of the latest digital assets and formats

Qualifications:

  • Degree in digital marketing
  • Experience in FMCG/Beauty

Competencies Required:

  • Ability to influence and motivate others
  • Strong and effective communications skills at all levels
  • Ability to manage multiple stakeholder interests
  • Very good understanding and interest to digital tools and innovations
  • Manages complexities

Further requirements:

  • Ecom background is a plus
  • European language an advantage

Talent Drivers

Collaborative Skills
Purpose
Commerciality
Leadership
Personal Conduct


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