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Job Title:  Global Head of Search Marketing

Date:  07-Apr-2021
Location: 

London, LND, GB, SE1 2JP

Full Time/Part Time:  Full-Time
Contract Type:  Regular/Permanent
Hours per week:  37.5

The Body Shop

The Body Shop is renowned the world over for its amazing, sustainably sourced products and its stated mission to fight for a fairer and more beautiful world. We are equally well known for making beauty products that smell UNBELIEVABLE, feel GORGEOUS and do wonders for your body and your sense of wellbeing. But how do we ensure our fantastic products are found online by our existing customers and positioned on front of new customers across the globe?

THAT is exactly the remit of this role, and we need a true global industry expert in search and organic marketing to identify growth opportunities through improved coverage in new or existing search engines in both paid and organic search.

So what are we looking for?

Experience You will be an expert in paid and organic search marketing, and you will have significant experience of developing best in class, integrated search strategies as part of a wider marketing mix. You will be adept at identifying opportunities to increase customer acquisition and retention and will deliver growth by optimising new and existing search activities. Your expertise will include Google, Bing, Yahoo and other search extensions, whilst for organic search this will include supporting technical site optimisation, content optimisation and link management and building. You will have experience of managing a global search programme through an inhouse team and have working knowledge of bid optimisation tools.

 

Commerciality: This role is all about delivering incremental revenue, profit and ROI from the global search programmes you develop and execute. There will be targets to hit and a constant need to measure the performance of the initiatives you put in place - this means strong data analytics and clear and concise reporting.  Be assured, your teams’ efforts directly contribute to our purpose as a business.

Management: Reporting onto the Global Digital Marketing Director, you will be an inspirational coach and as part of the Performance Marketing Team you will lead and develop a team of 13 Paid Search and Organic Search Managers. With responsibility for managing all third-party relationships (search engines, feed providers and global agencies) you will be responsible for migrating paid search activities in house and be accountable for the successful deployment of all search marketing campaigns. You will in turn see opportunities to develop and grow capability in this team and across the globe and will encourage a culture of autonomy to make decisions and to propose and own solutions.

Collaborative working with your peers and senior stakeholders will require a confident and assured communication style and the ability to build effective workable business relationships – all with a close eye on the business priorities. Your management skills will need to extend to external partnerships – so the ability to build relationships, negotiate and manage performance of third parties is key. Sometimes this requires tough conversations and standing firm – nicely but effectively.

Vision: A growth mind-set means always looking out for the next opportunity – be that channel, market, audience, format or something else. We need a creative outlook and a willingness to think differently to keep us way ahead of the competition and to secure a greater share of wallet. This role gives the opportunity to be disruptive and innovative.

  • Entrepreneurial mindset – to seek out those new opportunities and strategies
  • Hands-on Strategist – you’ll be able to move effectively from defining and delivering strategy to getting involved when the need and priority is right – and you’ll be clear on when and where this applies
  • Omnichannel – you’ll understand what this is and how to work within an environment that has the customer at the very centre
  • Global reach – UK, EMEA, North America and APAC. You’ll have worked across all geographies and understand the channels that are most effective and how to leverage them
  • Purpose – you will be an advocate for our purpose and our focus on the world. Whilst you don’t have to be an active campaigner, you’ll be able to demonstrate how your behaviour and actions play a part in our ambition to change the world we all live in.

 

What else and what do we give in return?

* a 6% contributory pension plan,

* 23 days holiday plus bank holidays - time to refresh and recharge

* Involvement in our Group bonus scheme

* 3 additional days a year to volunteer in the local community to support the causes you feel most passionate about

* LOVE money to spend on YOUR wellbeing - pamper yourself on us. Every year.

* 50% staff discount and access to product sample sales

* Access to Perks at Work, our online shopping channel with exclusive deals & discounts

* AND - we have also implemented 'Work Wise' into our HQ - flexibility of 'in-office' hours, the ability to work remotely and a new meeting charter.

 

If you are excited by all that - you might just be the sort of person we need to help us make the impactful change the world needs within a business that invented the culture of ‘joyful collective' and everything that means and stands for.

We have something special to offer and we’re looking for someone special to help us to do that. Show us how you can contribute to the next step in the evolution of The Body Shop.

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

 


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