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Job Title:  Global Head of Social Selling FTC

Date:  07-Oct-2021
Location: 

London, LND, GB, SE1 2JP

Full Time/Part Time:  Full-Time
Contract Type:  Fixed Term Contract
Hours per week:  37.5

Your role in a nutshell

The Body Shop are recruiting for a talented and versatile digital marketer to cover the Head of Social Selling role on a fixed term contract for potentially 12 months.

As Head of Social Selling you will be responsible for designing, deploying and evaluating digital acquisition and reactivation campaigns to recruit new Independent Consultants and customers to our direct selling channel, The Body Shop At Home. The ideal candidate will have experience managing paid and organic digital marketing campaigns plus experience running email marketing programmes for multi-market, multi-channel brands. You will manage a team of three and be responsible for consolidating new ways of working with peers and specialist teams across the company.

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

More about the role

  • Strategic and Tactical Leadership within the The Body Shop At Home accelerating growth through Social Media strategy to drive  consultant acquisition and consultant/customer acquisition
  • Plan, design and lead acquisition campaigns across organic and paid marketing channels (e.g.: social media, PPC, SEO, Affiliates marketing…).
  • Drive Consultant acquisition in the US executing and optimising growth marketing initiatives 
  • Help design retention strategy and execution including email marketing, audience development campaigns and more. Indicate here around 1) Consultant acquisition & 2) Customer acquisition/retention
  • Build operational processes in cross-functional teams to ensure efficiency of acquisition campaign performance.
  • Work closely with other marketing leaders to align growth initiatives within the omni channel frame work with content strategy, upcoming product launches, and the progress of strategic initiatives.  
  • Identify issues to business performance and clearly communicate strategy, progress, and results aligned with market and channel OKRs
  • Build and inspire a successful and high performing team of digital / social selling experts and collaborating with Brand and Activism teams in regional market clusters
  • Work with operations team to define and support smooth onboarding opportunities for new consultants
  • Build suite of tools and strategy for leaders to independently use to target acquisition through their CRM feeds and build customer acquisition strategies within their sales force
  • Define a recognition mechanism process to reward ‘best in class’ social media behaviours
 

What we look for

  • Strategic thinker able to author and influence regional and global strategy
  • In depth understanding of social media channels and user engagement behaviour on these platforms.
  • Strong communicator who knows how to translate analysis into business insights, and communicate objectives, plans, status and results clearly.
  • Strong leadership skills. Demonstrated ability to work in a matrix environment and ability to both influence and develop strong partnerships at all levels.
  • Solutions-oriented, with a track record of identifying and implementing creative solutions.
  • Strong team collaboration skills within channel and across key stakeholder groups

 

Talent Drivers

Personal Conduct
Commerciality
Purpose
Leadership
Collaborative Skills


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