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Global Marcoms Social Media Manager

Date: Jun 5, 2022

Location: London, LND, GB, SE1 2JP

Company: The Body Shop International Limited

Your role in a nutshell

 

We are super excited to announce we have a vacancy for a Social media manager at The Body Shop. We are seeking someone who is able to lead the social media team and help build our social media strategy for The Body Shop. You will work closely with our global markets to embed our Social strategy and best practice. Be confident in using social media metrics and reports, to help review performance and propose strategic optimisation and roll-out of new and existing social media products with a focus on social commerce and innovation. The right person for this role will have great attention to detail and be able to drive short and long-term outcomes.

More about the role

 

•    Oversee implementation of global social media strategy for The Body Shop across 15+ markets ensuring brand and commercial objectives and KPIs are met
•    Ensure the correct reporting and analysis structure is in place to track each market against KPIs 
•    Identify opportunities around social commerce products that will help drive revenue. Support in the roll out across local markets. 
•    Spearhead strategy and measure of success for opening new platforms eg TikTok
•    Collaborate with PR and brand teams to define best multi-channel approach to influencer marketing
•    Work with Corporate Comms team to advise and manage crisis comms across social channels
•    Liaise with content planners on the best social media content mix to achieve brand and commercial objectives
•    Work closely with local markets to optimise and improve the success of social media activity. Ensure assets and learnings are shared regularly across markets to create efficiencies
•    Review and onboard systems/tools/platforms used by the social media teams for social reporting, publishing, and community management 
•    Manage a team of 3 people
 

What we look for

 

•    Sincere and passionate personal alignment with TBS purpose – beauty and wellbeing category and our social and sustainability values
•    Strong strategic thinking and leadership skills.
•    Proven track record of driving implementation of social media strategy and innovation within current role
•    Solid knowledge of social metrics and social media reporting tools, with analytical abilities to review performance. 
•    Experience of working with creative and production teams and able to conduct briefings and deliver constructive feedback 
•    Strong customer mindset to be able to support in the creation of engaging content that resonates
•    Proactive and able to juggle multiple projects while keeping a calm and cool head.
•    Experience with publishing, monitoring, and reporting tools such as Sprinklr, Brandwatch, and Google Analytics 
•    Experience with social commerce and UGC platforms

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 

 

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

What we offer in return

Talent Drivers

Purpose
Personal Conduct
Leadership
Collaborative Skills
Commerciality


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