Job Title: Global PR Manager
London, LND, GB, SE1 2JP
Your role in a nutshell
Once in a while a role comes along that feels like the stars and planets are aligned. Add into that a groundswell of public sentiment, a world crying out for positivity and a mood that is receptive to ‘force for good’ activism and you have this.
The Body Shop has a wealth of iconic, nature-inspired products across skincare, bodycare, haircare, make-up and gifting. This is an opportunity for a purpose-led PR lead to stamp The Body Shop identity on a fresh page of optimism, hope and changemaking beauty. There hasn’t been a better time to make your mark and help us make ours – loud and proud.
The Body Shop, along with Aesop, Avon and Natura, is part of Natura & Co; a global, multi-channel and multi-brand beauty and cosmetics group that is committed to generating positive economic, social and environmental impact. And we are looking for a Global PR Manager.
There is a wealth of history, content and campaigning at your disposal. Working with over 60 markets, you will play a key part in steering The Body Shop on it’s journey to re-establish what changemaking beauty is.
More about the role
The Global PR Manager is a key strategic role in a business that relies heavily on PR to drive buzz. We have much to say and you are empowered to deliver punchy, cut-through PR concepts and ideation to support the development and planning of our global PR strategy.
You will lead on the creation, briefing and delivery of PR toolkits and assets for key product ranges and brand-led campaigns. So we need a creative disrupter with a strong PR background to bring new thinking and different approaches to our strategy.
Required Experience
- You’ll be a proven PR strategist and planner – so be prepared to share your highlights
- You will be passionate about beauty and this will be evident in your past work experience
- You will have first hand experience in leading global media and PR events/trips
- You will have previously had full accountability for influencer / expert onboarding including contract negotiation and management
- You will have strong experience of Product PR and a solid understanding of trends
- Media requirements will be second nature and you’ll continually keep ahead of what’s new
- You’ll be able to provide a portfolio of assets and tools that have amplified campaigns with media and influencers
- It’s likely you’ll bring significant experience in a similar company role or in a global PR agency and you’ll have some great examples of where you have contributed and made a difference
What we look for
Collaboration: This role works closely with a number of teams – product development, brand communications, innovation, to name a few, and you will jointly align on objectives, audiences, metrics, insights, key messages and asset requirements for key campaigns. You’ll be able to demonstrate where YOUR involvement as part of a team has delivered exceptional measurable results.
Your collaboration skills will extend to how we amplify key brand campaigns through media, influencers, experts, brand partnerships and sponsorships. You’ll mix and interact with the movers and shakers who will help raise the profile of The Body Shop exponentially, but with a close eye on what is most important to us and our force for good agenda and as a B-Corporation.
Global Market PR teams and our Global PR Agency partnerships all fall under the remit.
Creativity: Your experience and background will give you the creative smarts to build impactful PR campaigns and toolkits to support The Body Shop Top 10 Most loved product strategy. Your innovation and thinking will be tested as we present you with opportunities your PR peers will wish they had at their disposal – it will be up to you to make the most of them.
A strong creative writer you will relish the strategy of building storytelling and content into all media materials and you will lead on the production of detailed guidelines and toolkits to facilitate local activation.
Planning and Facilitation: With proven experience in delivering large-scale PR events you’ll lead and organise centralised PR trips to markets for strategic initiatives such as Community Fair Trade and Brand Immersion trips for media and influencers.
It will your joyful task to identify global events for The Body Shop participation sponsorship and speaker opportunities. How exciting is that.
Just to whet your appetite a little, in the past, the global PR team has organised PR trips to India to meet the waste pickers that collect the plastic that is used in our packaging, a trip to the Swiss Alps to launch the newest beauty ingredient, Edelweiss and a trip to Kenya to meet the small-scale farmers that produce our tea tree oil.
Purposeful: As you will have gathered, alignment with what drives us is an important factor and you will need a strong connection with our purpose and will be a positive addition to our team.
Benefits
a 6% contributory pension plan (that rises with loyalty)
23 days holiday plus bank holidays - time to refresh and recharge
1 Self Love Day – An extra day off per year to recharge and focus on what you love to do most
3 additional days a year to volunteer in the local community to support the causes you feel most passionate about
Discretionary bonus scheme
LOVE Money – Money from us to spend on YOUR wellbeing - pamper yourself on us. Every year.
50% employee discount on our products and access to sample sales
Access to Perks at Work, our online shopping channel with exclusive deals & discounts
Access to our Nourish platform, where you have access at certain times of the year to fantastic benefits such as; Buying/Selling holiday, Pension Top Up, Private Medical Insurance options, Green Car Benefits, Cycle To Work scheme, Techscheme, On site nursery (for Littlehampton colleagues), and much more!
Life Assurance
EAP (Employee Assistance Program) – We work with experts to support you on all aspects of your Wellbeing: Physical, Mental and Financial.
The Body Shop
When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.
The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.
Diversity Statement
Job Segment:
eCommerce, Sales