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Job Title:  Global Technical SEO Manager

Date:  14-Jan-2022

London, LND, GB, SE1 2JP

Full Time/Part Time:  Full-Time
Contract Type:  Regular/Permanent
Hours per week:  37.5

Your role

We are looking for an extremely technically minded, ambitious Technical SEO Manager to operate within the Global function of the Digital Marketing Team, assisting the Global SEO Manager.

A good understanding of development languages is required, especially JavaScript. Your experience should also fuse UX and page path analysis into your approach.

Team management experience will be a plus as they will have an SEO Assistant Manager working alongside them. There will also be a requirement to provide training within the team whilst ensuring best practices are maintained and implemented throughout the business.

It would also be beneficial to have worked in a company dynamic consisting of multiple stakeholders to increase growth and meet commercial targets.

More about the role

  • Monitor and analyse organic search performance data, flag issues, opportunities and competitor insights utilising industry tools such as Screaming Frog, SEMrush and Search Console

  • Be a champion for technical SEO within the business, delivering training and educational sessions to stakeholders across the business

  • Work closely with web teams and product owners delivering clear technical SEO requirement documentation

  • Write business cases, forecasting traffic/revenue impact of changes and championing changes through to completion

  • Identifying crawl/indexation issues through site crawl data and logfile analysis

  • Take full ownership of the technical day to day delivery whilst developing and working towards technical SEO KPIs

  • Write technical SEO tickets clearly and concisely for developers to execute technical SEO recommendations

  • Solid experience and understanding of using Google Analytics and other analytics packages

  • A strong understanding (and coding experience) of web-based development languages

  • Comfortable constructing forecasts based on logical assumptions and frameworks

  • Proactively contributing to our evolving view on Technical SEO, as well and keeping up with industry conversations and trends

  • Report on technical performance post implementation to assess site health

  • Report to Global SEO Manager ensuring all strategic technical deliverables are implemented

What we look for

  • Experience of working in a scaled, omnichannel environment. An entrepreneurial mindset, with the ability to develop strong relationships, across multiple different geographical markets. Experience of working in a matrix organisation is essential.

  • A team leader who is also prepared to roll up their sleeves and be hands on in the delivery of the strategy. A highly motivated self-starter with a growth mindset who has the determination to make a positive difference to the company.

  • A confident communicator and presenter who can build relationships with ease.

  • A subject matter expert with experience of working on global search programmes either with an in-house or agency team

  • Data driven and numerate. Outstanding analytical skills with strong experience of interpreting commercial results and drawing conclusions.  Experience of using analytics packages such as Google Analytics to investigate and interpret channel performance. Further experience of using customer data and insight to develop campaigns.

  • A good understanding of other performance marketing channels; in particular in paid search e.g. Affiliates, Paid Social, Display, CRM, and also Ecommerce best practice and optimisation techniques.

  • Disciplined and organised yet flexible in style. Experience of being proactive and responsive to changing trading patterns. Able to support the execution of regular short-term promotional tactics. Strong attention to detail and the ability to work to tight deadlines.

  • Excellent communication skills – both verbal and written.


The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

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