Job Title:  Head of Campaign & Communications

The Body Shop

The Body Shop has been here since 1976 and we’re not going anywhere. There’s never been a more exciting time to join us, with a range of fantastic opportunities now available. We’re looking for fellow pioneers of ethical beauty who are keen to drive our business in the UK and around the world. If that sounds like you, we’d love you to join us as we embark on our next chapter.The Body Shop is committed to generating  positive economic, social and environmental impact. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

Your role in a nutshell

The Head of Campaign & Communications leads the end-to-end development and delivery of integrated brand and commercial campaigns across owned, earned and paid channels. This role is responsible for turning brand strategy, consumer insight and business priorities into compelling, high-impact campaigns that build brand equity, support commercial performance and bring The Body Shop’s purpose, values and positioning to life consistently across all touchpoints.

Sitting at the heart of the marketing function, this role connects brand, product, creative, media and commercial teams to deliver cohesive and impactful go-to-market execution globally.

More about the role

Campaign & Go-To-Market Leadership

• Own and lead the global campaign and communications strategy, overseeing the development and execution of seasonal brand campaigns, hero product launches and key commercial initiatives.
• Translate brand strategy, consumer insight and business objectives into clear, inspiring and actionable go-to-market plans.
• Ensure campaigns reflect The Body Shop’s purpose-led positioning and deliver against defined KPIs, balancing brand impact with commercial outcomes.

Integrated Communications

• Lead fully integrated campaigns across digital, social, PR, CRM/email, content, in-store, events and traditional media.
• Ensure consistent messaging, tone and creative excellence across all consumer and stakeholder touchpoints.
• Oversee pre- and post-launch planning, including messaging frameworks, content roll-out and performance evaluation.

Creative & Briefing Excellence

• Set the standard for best-in-class campaign and creative briefing across Brand, Product, Design, Media and external agency partners.
• Ensure briefs are insight-led, strategically grounded and aligned to brand values and campaign objectives.
• Partner closely with Creative. Communications, Digital. International &  Product Marketing teams to elevate storytelling and execution quality.

Planning, Governance & Ways of Working

• Own the global marketing and campaign calendar, ensuring alignment across functions and markets.
• Drive strong financial governance, including budget planning, tracking and optimisation across campaigns.
• Establish clear workflows and ways of working to enable efficient, scalable campaign delivery.

Cross-Functional & Agency Leadership

• Act as a central connector across Marketing, Product, Commercial, Retail and Digital teams to bring campaigns to life seamlessly across channels and markets.
• Lead and inspire internal teams and agency partners, fostering a collaborative, high-performance culture.
• Provide clear direction, coaching and development to direct reports.

Insight, Performance & Optimisation

• Use consumer, brand and performance insights to inform campaign strategy and continuous improvement.
• Monitor competitor activity and market trends to ensure campaigns remain relevant and differentiated.
• Evaluate campaign effectiveness and embed learnings into future planning.

What we look for

Skills & Capabilities

• Strong leadership, communication and stakeholder-management skills
• Strategic thinker with the ability to translate brand and business strategy into impactful campaigns
• Solid understanding of integrated marketing across channels, including digital and social
• Highly organised with excellent project and planning capability
• Confident decision-maker with strong commercial and budget management acumen
• Analytical mindset combined with creative judgement

Experience

• Senior experience leading integrated marketing and communications campaigns
• Proven track record of delivering large-scale brand and commercial initiatives
• Experience managing agencies and cross-functional teams in a complex organisation
• Digital marketing knowledge, including paid media, SEO and SEM
• Beauty, wellness or FMCG industry experience desirable but not essential

Key Competencies

• Purpose-led and brand-driven
• Highly collaborative and influential
• Commercially aware
• Values-led, calm and resilient in fast-paced environments

Benefits

As well as a competitive salary, here are just a few of the rewards that you can look forward to if you join us: a 6% non-contributory pension plan, 23 days holiday, 50% staff discount and access to product sample sales, access to Perks at Work, our online shopping channel with exclusive deals & discounts, as well as LOVE money to spend on your wellbeing and personal development.