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Job Title:  Senior Performance Marketing Analyst

Date:  30-Apr-2022
Location: 

London, LND, GB, SE1 2JP

Full Time/Part Time:  Full-Time
Contract Type:  Regular/Permanent
Hours per week:  37.5

Your role in a nutshell

We have an opportunity for a strong Performance Marketing Analyst with a solid background of delivering analytics and insight, for a new stand-alone role available in our Global Marketing Team here at TBS. 

Reporting directly in to the Global Marketing Director for The Body Shop, this high profile role will require you to use your experience of Performance Marketing, Web & CRM Analytics, as well as Marketing Econometrics, to deliver a seamless insights services to the teams within the Global TBS Marketing Function.

You will need to thrive in an environment where your pace and decision making abilities will help to you manage a diverse and often conflicting workload of reporting priorities. Your natural communication, people skills & supportive working style will help you adapt your approach to suit your audience, and you will be highly capable of translating complex data in to clear and actionable insight. Your previous experience working closely with Senior Leadership Teams and Executive Leadership Teams will mean you have the confidence to present your findings to experts and non-experts alike.

More about the role

  • Support the Performance Marketing team to develop a cross channel reporting matrix to derive key channel and market insights
  • Function as the marketing analytics expert for the performance marketing team, developing and sharing best practices and strategy.
  • Constantly improve methodologies and dashboards to refine the ability to gain insights.
  • Accelerate marketing analytics through integration with cross functional teams in Global and markets, instilling analytics best practice at all times and to get the best from the analytics tools and reports.
  • Key contributor to International marketing projects (attribution modelling, marketing mix modelling).
  • Build strong relationships with key senior stakeholders to facilitate ways of working and ability to gain insight into stakeholder requirements.
  • Provide analysis and reporting for market presentations and campaign reviews
  • Provide reporting and actionable insight to optimise digital marketing using a combination of business tools, including the Google marketing stack, Facebook, attribution models and media mix models.
  • Work with the team to build up a broader picture of customer activity and business implications
  • Help define the hypothesis and testing strategy across channels to drive growth
  • Provide training and development to colleagues to enable a self-serve approach within the business.
  • As needed, assist markets in with specific analysis and best practices to inform business reviews and business decisions.

What we look for

  • Experience providing analysis to drive business decisions and with influencing and educating stakeholders.
  • Understanding of digital marketing strategies, marketing funnel and related toolset.
  • Strategic thinker, able to develop concepts and effectively embed within the business.
  • Understanding of Google Analytics 360 and marketing toolset to gain marketing insight and deliver reports.
  • Experience in developing and delivering tools such as attribution and marketing mix models.
  • Knowledge of technical aspects of digital marketing and surrounding technologies (search, affiliate, email, social, display, cookies, JS tagging).
  • Experience working alongside or within a media or digital agency environment.
  • Expertise in driving change for eCommerce and marketing improvements.
  • Proficiency in reporting automation as well as high level of skill in numerical and data analysis (e.g. Excel, Data Studio)
  • Preferred experience with low level data manipulation on large data sets using SAP, SQL or similar

Benefits

6% non-contributory pension plan

Discretionary group Bonus Scheme

Private Health Care

23 days holiday plus bank holidays, increasing to 28 days after 5 years and 33 after 10 years service

3 additional days a year to volunteer in the local community to support the causes you feel most passionate about

Regular Self-Love days of for some well earned ‘me’ time

LOVE money to spend on YOUR wellbeing - pamper yourself on us. Every year.

50% staff discount and access to product sample sales

Access to Perks at Work, our online shopping channel with exclusive deals & discounts

Flexible working hours and Hybrid office/remote work locations

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

Diversity Statement

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


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