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Job Title:  PR & Social Media Officer

Date:  13-Nov-2020

London, LND, GB, SE1 2JP

Full Time/Part Time:  Full-Time
Contract Type:  Regular/Permanent
Hours per week:  37.50

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

Your role in a nutshell



Are you a PR or Social Media professional who has gained wide ranging experience in a similar large complex multi-site retailer/FMCG or agency setting? Have you already built a proven track record of advising senior stakeholders on social media strategy? Do you have a passion for beauty, sustainability and strong media and influencer knowledge?  Have you demonstrated your strong creative writing skills and an ability to network and foster relationships working collaboratively with other departments? Do you have comprehensive working  experience of analytical tools e.g. Kantar, My Market Insights, Google Analytics, Sprinklr?  If so, we have an exciting opportunity to join the Marketing team here at The Body Shop UK.

As the Social Media subject matter expert for UK Marketing, this role is a key member of the external Brand Communications team delivering an Integrated Communications & Activist Strategy for the UK market. The role will involve executing tactical activations across PR, Media, Events & Social to build visibility, generate endorsement and deepen the emotional connection between media/ influencer/ customers and The Body Shop products, services and campaigns to ultimately drive customer acquisition. 

More about the role



Social Media Strategy: Day to day running and execution of social media plans across multiple platforms to cultivate and drive high levels of customer and influencer engagement. Working closely with the International Digital Team to ensure the Social Media Strategy including brand look/ feel and tone of voice is delivered, as well as Customer Relations agency supporting community management. 
Create social content calendars:  Includes copyrighting, content creation including working across a suite of international assets, scheduling posts, using tools such as Sprinklr & owned platforms e.g. Facebook, Twitter. 
Reporting & social listening: Monitor social media trends, reacting to stories that will align with The Body Shop’s purpose, and identifying locally relevant content based on social listening and past learnings to ensure UK content calendar drives high engagement. Confident use of Google Analytics, Brandwatch and Sprinklr within a corporate environment to inform strategy, assessing any revenue driven by social media to ensure content drives customer acquisition.
Creative thinking: Write engaging copy for social channels and develop ideas for PR & Influencer mail-outs and events to support the overall Comms strategy.
Press office enquiries: Respond to press office emails and phone calls from media and influencers regarding brand information or products/ images requests.
Build media and influencer network: Nurture existing media/ influencer relationships and source new that are a fit for the brand.
Influencer strategy support: Maintain and develop a strong network of influencers/ ambassadors to deliver meaningful coverage across paid and organic. Manage International advocacy/ ambassador programme plan (Brand Heroes), working with Retail Team and International Digital Team and producing performance reports per campaign. Liaise with agency to ensure smooth running of programme.
Content: Identifying opportunities to collaborate with International Digital Team on influencer content across Instagram platform, making use of UK ambassadors and their content deliverables.
Proactive product PR:  Help to co-ordinate mail-outs for NPD/ seasonal and icons working with junior members of staff and external agencies
Events: Support with the creation, organisation, promotion and execution of informative and insta-worthy PR events, as well as exciting, market-leading consumer experiences that encourage trial and (re)consideration of the Brand 
Agency support: Work alongside and help manage external VIP, Influencer, Social and Production agencies on projects and BAU activity


What we look for


  • PR, Social and event experience that has been developed over time within a similar large complex multi-site retailer/FMCG (beauty/toiletries industry strongly preferred) or agency setting 
  • Proven track record of overseeing social media channels and community management
  • Previous success in converting plans into real results
  • Experience of collating and analysing information to determine success and insights
  • Degree educated would be an advantage (Relevant discipline preferred) e.g. Marketing, PR, Business Studies, English


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