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Job Title:  Social Media Manager

Date:  09-Sep-2021

London, LND, GB, SE1 2JP

Full Time/Part Time:  Full-Time
Contract Type:  Regular/Permanent
Hours per week:  37.5

Your role in a nutshell

Lead social media strategy and execution for The Body Shop across multiple platforms and territories including Facebook, Instagram, Pinterest and YouTube. As part of the implementation of the social media strategy, the social media manager will be responsible for planning, creating and distributing globally relevant social media content and campaigns, in collaboration with brand, PR and creative teams and report on their success to drive the business forward.

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

More about the role

Key Job Accountabilities:

  • Ensure Social Media remains a key lever in The Body Shop integrated marketing mix by participating in brand and product campaign planning. Analyse both The Body Shop and competitor social media activity to uncover and share meaningful and actionable consumer and category insights.
  • Deliver accurate, comprehensive social media strategy and executions to meet business objectives and provide ROI; ensure a good mix of brand and product messaging is maintained.
  • Determine KPIs for social media activity and track and evaluate results accordingly through accurate and timely reports.
  • Build brand affinity and strengthen customer engagement trough timely and engaging community management, working with the customer care and local social media teams.
  • Act as subject matter expert on social media marketing, liaising with social media channels and third party companies (e.g. CMS / monitoring tools) to stay abreast of latest trends, new technologies, competitor activity, and industry best practices. Build relationship with new potential vendors at the right time.
  • Identify opportunities to evolve content, influencer and UGC strategy working with teams and resources around the business.

What we look for

  • Previous proven experience of driving social media strategy is required. 
  • Extensive hands-on experience managing planning and execution of multi-market social media campaigns.
  • Deep understanding of social metrics and social media reporting tools, plus skilled with analytical abilities to evaluate successes and drive improvements. 
  • Experienced in working with third party agencies, vendors and partners. 
  • Demonstrated ability of short to long term scheduling and content planning.
  • Appreciation of wider range of marketing and digital marketing channels with proven track record of 360 planning and amplification.
  • Previous work in an international role within a retailer brand, desirable yet not essential.
  • Previous experience working in beauty or retail desired.

Talent Drivers

Personal Conduct
Collaborative Skills

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