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Job Title:  UX Optimisation Manager

Date:  20-Dec-2021

London, LND, GB, SE1 2JP

Full Time/Part Time:  Full-Time
Contract Type:  Regular/Permanent
Hours per week:  37.5

Your role

Here at The Body Shop we are looking for an Optimisation Manager to join UX team to be our test and learn guru across our digital products globally. This role will help the wider Customer teams to plan, prioritise and run the global experimentation and optimisation roadmap across company markets.
Specifically, this role is for those who are curious about technology, users, their struggles and how we can utilise our testing and personalisation technologies to enhance and inform the user experiences. Taking responsibility for proactively identifying opportunities to enhance the customer journey and validating through comprehensive test & learn approach, maximising testing toolset and external agencies, taking account of external best practice and current and future trends.

The ideal candidate should have a background as a CRO manager, with a broad understanding of UX disciplines and strong HTML, CSS and JS skills whilst being a testing platform superuser.

More about the role

  • Analyse on-site user behavioural data through our analytics suite (including Google Analytics, UX analytics tools, session replay, voice of the customer, etc) to suggest improvements to our online experience.
  • Set out, monitor and improve KPIs for the website (product discovery, add to cart, conversion rate, AOV, etc.).
  • Promote a test-and-learn culture across our initiatives implementing best practices in the Ecommerce team and championing experimentation across the wider business.
  • Create and maintain an experimentation roadmap incorporating suggestions from the business (especially the Digital Product team, global Ecommerce teams and Marketing) as well as your own. Prioritise each experimentation initiative using an efficient framework
  • Build experiences using WYSIWYG editors as well as editing HTML, CSS and JavaScript within single page application environments. You must be comfortable setting up and building experiments independently whilst also being able to brief builds into external agencies.
  • Advise and support the Developer team on incorporating AB testing in continuous improvement release cycles in a solid and effective way, building experimentation as a step of the development cycle.
  • Product owner of the testing and optimisation platforms across markets and technologies The Body Shop use.

What we look for

• Proven experience in being responsible for an optimisation platform, running discovery and ideation workshops, running an experimentation roadmap, improving KPIs.

• Deep understanding of user behaviours, conversion funnels, segmentation and traffic sources, and how they impact performance.

• An analytical and data-driven approach to everything you do. You must be comfortable spending a good chunk of your time performing analytics on UX site behaviour, traffic, etc.

• Experience using MVT / AB testing, personalisation or recommendations tools (i.e. Monetate).

• Expereinced with wireframing tools such as Axure, Balsamiq and Adobe XD

• Experience building AB tests using WYSIWYG editors and editing HTML, CSS, and JavaScript (such as Angular JS)

• A strategic outlook on website performance and improvement, with a focus on both user experience and its impact on business metrics.

 • An entrepreneurial mindset, looking beyond your strict remit and feeling comfortable chipping in on improvement opportunities across the business.

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

Diversity Statement

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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