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Job Title:  AVP - Marketing

Date:  Oct 29, 2019
Location: 

New York, NY, US, 10013

Full/Part Time:  Full-Time
Contract Type:  Regular/Permanent
Hours per week:  40
The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 

 

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

Your role in a nutshell

The Assistant Vice President of Brand Marketing and Values is responsible for the development and execution of The Body Shop US marketing programs, communications and activism and visual merchandising in line with established strategic market goals in support of the whole US business with particular attention to customer acquisition and engagement across our retail channels.  

In partnership with the Cluster VP Marketing, the AVP has overall responsibility for the brand vision both short and long term and achieving the annual budget plan, as well as maintaining growth in key categories (skincare and body care). 

The AVP will interface with departments including finance, retail academy, marketing services, creative, global brand marketing and customer teams and Executive Management.  The AVP will manage and develop a team of marketing members. 

More about the role

Communicate overall market strategy to global leaders and in collaboration, work to develop effective strategies to achieve annual budget and to influence market relevant innovation in all brand programs.

Develop and ensure execution of strategic marketing plans, communications and activism to build profitability and grow market share and brand awareness in the US.  Carve out a space for The Body Shop that is unique and different compared to other beauty brands.

Responsible for the people growth, development and mentorship of the brand marketing team.

Responsible for the strategy and development of the departmental budget including monitoring, reconciliation and senior management reviews.

Partner with cross functional teams to build a holistic view for delivering the overall marketing strategy throughout the year – inclusive of acquiring customers and building the brand in the US market.

Lead the development of the Event & Campaign Calendar through collaborative effort with cross functional teams to drive sales and maintain effective brand image and innovation. 

Responsible for the effective planning and process execution of retail events and brand campaigns (incl. local US activism) that will cut through in the marketplace.

Ensure the US team is kept abreast of changes happening with the brand at a global level that impact new product development, print and package, activism moments and overall brand updates.

 

 

Talent Drivers
Collaborative Skills
Purpose
Commerciality
Leadership
Personal Conduct
What we look for

Bachelor’s Degree in Marketing or Business related function required. 

Minimum 8 - 10 years progressively responsible experience successfully guiding strategic marketing, branding, and product management within consumer goods businesses.  Beauty is a plus.

Ability to work in an agile, fast paced environment and move quickly when change is needed.

Exceptional financial acumen required including experience with budgeting, business analysis and P&L management. 


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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