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Job Title:  CRM & Email Marketing Manager

Date: 
Location: 

New York, NY, US, 10013

Full/Part Time:  Full-Time
Contract Type:  Regular/Permanent
Hours per week:  40

Develop and execute The Body Shop CRM and Email marketing strategies across the US in support of retail stores and ecommerce with a focus on developing innovative programs that acquire new customers while increasing spend, tenure, and profitability of existing customers. Additionally, this role will be responsible to oversee all aspects of the company’s multi-channel loyalty program. This role will work closely with organization stakeholders and cross-functional leaders including members from Ecommerce, Commercial, Brand, IT, Legal and Finance. Responsible for assessing new trends in CRM and Email Marketing and building long term strategy for company as it relates to customer contact and driving loyalty. Manage expenses within budget.

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 

 

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

Your role in a nutshell
More about the role
What we look for
Talent Drivers
Purpose
Commerciality
Leadership
Collaborative Skills
Personal Conduct

Key Job Accountabilities:

 

  • Develop and manage an email campaign strategy that includes segmentation of commercial, brand and trigger emails to different customer groups to optimize sales and retention Responsible for driving sales and loyalty for the company using email, sales for both ecommerce and stores.
  • Provide strategic leadership on direction of the email marketing program, including email template design, dynamic email personalization, content strategy, mobile optimization, and coordination with other digital channels
  • Define approaches to email segmentation and targeting, measure, and optimize. Develop and lead execution of email test plans, measurement, and internal communication.
  • Responsible for email database growth, develop new programs and partnerships to profitably acquire new customers and grow the customer database.  Identify and test opportunities to incorporate prospecting into existing programs. 
  • Master the use of email and CRM technologies, databases and platforms, pursue improvement options.

 

30%

 

 

 

 

 

20%

 

 

 

 

20%

 

 

20%

 

 

 

10%

 

 

 

Other Responsibilities
  • Perform other related duties as assigned or requested.
  • Responsible for maintaining the ethical standards of The Body Shop including minimizing the environmental, health and safety risks in the workplace.  Report potential risks, near misses and real accidents to relevant managers.

 


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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