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Job Title:  Dir - Commercial

Date: 
Location: 

New York, NY, US, 10013

Full/Part Time:  Full-Time
Contract Type:  Regular/Permanent
Hours per week:  40
The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 

 

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

Your role in a nutshell

The purpose of this role is to undertake analysis and support commercial decision making in the market to drive sales, margin, transactions and long-term growth. The role is responsible for undertaking holistic forward sales and event planning, determining how to optimize local space, assortment, and core pricing, and inventory planning for the market. Responsible for driving core business KPI’s

More about the role

Support holistic commercial forward sales and event planning, working closely with Market Brand, including:

Using analytics to determine an event calendar that will optimize across traffic, conversion, sales, margin, transactions, loyalty, and longer-term strategic/ brand growth in market

Determining optimum promotional pricing, mechanics and levers through analysis and understanding of elasticity, cannibalization, competitive set, volume and traffic drivers

Recommending event selection and timing in order to support longer-term market strategy whilst remaining responsive to tactical trading and competitor/consumer behavior

Analyzing and maximizing return on investment for events (including advertising, GMROI yield, CRM, PR etc.)

Working with International Commercial and Brand to gather, share and incorporate learnings and best practices from events and competitive environment

Partnering with the Finance Team to input into forward budgeting, forecasting

Role Cont.

Drive ongoing market sales and margin performance through the undertaking of analytics to determine optimal space allocation, assortment rationalisation, and effective core pricing within global guidelines including:

Regularly benchmarking pricing, positioning and product ranges vs. a clearly defined and relevant competitor set

Segmenting local consumers and understand and recognize unmet product needs and trends, working closely with Market Brand team.

Analysing store-performance information and undertaking category analysis to identify margin and profitability opportunities

Feeding back local consumer and competitor intelligence to International Commercial and Brand to drive global assortment and space plans

Be responsible for market inventory forecasting and planning including:

Determining optimum stock levels, model stock and presentation quantities to maximise GMROI (balancing across on-shelf availability, store storage space, logistics costs/ delivery schedules, sell-through, write-offs, stock-turn targets and coverage cycles)

Working with International Supply Chain to input into accurate supplier forecasting (NPD and core promotions)

Ensuring optimum volume orders and maximum sell-through for one-time and seasonal buys

 

Talent Drivers
Collaborative Skills
Personal Conduct
Commerciality
Purpose
Leadership


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Advertising, Marketing