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Job Title:  Mgr - Digital Marketing

Date: 
Location: 

New York, NY, US, 10013

Full/Part Time:  Full-Time
Contract Type:  Regular/Permanent
Hours per week:  40
The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 

 

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

Your role in a nutshell

Purpose of role:


Support the US digital marketing & brand strategy leading to leadership of day-to-day planning, execution and support of digital initiatives.

Develop and execute The Body Shop digital marketing & brand strategies across US in support of retail stores and ecommerce with a focus on digital marketing efficiency, building the brand leading to profitable new customer acquisition and revenue growth.

This role will ensure all digital spend across paid media, social, affiliates and other specific out of store brand experiences are being invested properly as per budget framework established by VP of Digital. This role will work closely with organization stakeholders and cross-functional leaders including members from Marketing, Ecommerce, Commercial, Brand, IT, Legal and Finance. Responsible for assessing new trends in Digital Marketing and building long term strategy for company as it relates to customer acquisition. Manage expenses within budget.

More about the role
  • Manage a digital marketing strategy across the US that includes balancing upper and lower funnel messaging, channel balancing and customer segmentation to optimize revenue and customer acquisition for ecommerce and stores.
  • Relationship management with vendors across paid media, social, affiliates and other specific out of store brand experiences. Ensure optimum channel balance for best results across US. Leverage scale to drive efficiency across the region.
  • Provide strategic leadership on brand and tactical digital assets for the US market (this will require building strong relationship across International Digital and Brand teams)  
  • Define approaches to digital marketing test plan across North America. Work with Canada lead and Digital analytics manager to develop and lead execution of marketing test plans, measurement, and internal communication.
  • Responsible for profitably acquiring new customers across US. Identify ongoing customer segments to expand the growth opportunity across US
  • Lead the social voice across US ensuring it is in line with the company brand values

 

Other Responsibilities:

  • Perform other related duties as assigned or requested.
  • Responsible for maintaining the ethical standards of The Body Shop including minimizing the environmental, health and safety risks in the workplace.  Report potential risks, near misses and real accidents to relevant managers.
What we look for
  • Minimum of 3 years experience in consumer digital retailing and digital marketing
  • Experience working within a retail multichannel digital marketing program with a focus on customer acquisition, retention and segmentation.
  • Thorough understanding of managing and optimizing a performance marketing budget
  • Experience leading a team and developing staff to execute on the wider digital strategy
  • Experience working with creative development and campaign analysis experience required
  • Analytical experience using data to drive strategy and decision-making is also required.
  • Passion for the digital marketing space with a solid understanding of direct marketing principles and research techniques
  • A proven track record of converting marketing plans in to measurable results with specific KPI’s – sales, traffic, and transaction value.
  • Strong vendor management experience
  • Strong attention to details
  • Experience using analytics tools like Google Analytics and SAP
Talent Drivers
Leadership
Collaborative Skills
Personal Conduct
Commerciality
Purpose


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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