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Job Title:  NA Analytics Manager

Date:  Oct 23, 2019
Location: 

New York, NY, US, 10013

Full/Part Time:  Full-Time
Contract Type:  Regular/Permanent
Hours per week:  40
The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 

 

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

Your role in a nutshell

Responsible for the cross channel analytics for the North American market. This includes detailed reporting and analysis of digital marketing, email, eCom and social showing impact on online and store traffic, sales and profit. A curious mind always looking for opportunities hidden within the numbers will be essential. A strong emphasis on producing useful actionable insight over raw data.

This role is very cross function in nature and will work closely across the digital team but also with organization stakeholders and cross-functional leaders including members from Commercial, Brand, IT, Legal and Finance. Responsible for keeping up with latest trends and tools in multi-channel marketing, working with the international team on the analytics roadmap and implementation/trial of any tool in the North American market.

More about the role
  • Regular reporting on eCom, digital marketing & email/CRM performance (note that the weekly performance and some other peak reporting is required to be done sometime on the weekend)
  • Conduct regular multi-channel deep dive analysis on campaign performance and provide eCom, marketing and CRM teams actionable recommendations for future opportunities/improvements
  • Link data sources from multiple systems together to give a more complete view of customer purchase behaviour and overall profitability of business by campaign and customer type
  • Help create segmentation models and work with channel leads on the continuous optimization of message and promotion
  • Create compelling powerpoint presentations to tell the North American story and ensure international stakeholders have the correct information to make data led decisions for the region

 

 

 

 

What we look for

Experience:

  • 5+ years of experience managing an eCommerce analytics functions
  • Experience working with (or preferably rolling out) a multi-channel attribution tool
  • Master user of Google Analytics and experience training others
  • Master of Microsoft Excel and matching disparate data sources
  • Experience creating and presenting data, analysis and recommendations to senior stakeholders (including those without advance eCommerce understanding)
  • Experience working in a multi-channel environment with different stakeholder groups
  • A proven track record of converting marketing plans in to measurable results with specific KPI’s – sales, traffic, and transaction value.

Qualifications:

  • Degree educated in a relevant discipline (i.e. Business Studies, Marketing, Mathematics, Economics)
Talent Drivers
Collaborative Skills
Purpose
Personal Conduct
Leadership
Commerciality


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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