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Job Title:  NA Social Media Manager

Date:  Feb 10, 2021
Location: 

New York, NY, US, 10013

Full/Part Time:  Full-Time
Contract Type:  Regular/Permanent
Hours per week:  40

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 

 

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

Your role in a nutshell

1. Channel Strategy 

  • Develop content strategy – mix & message – across priority social channels.
  • Work collaboratively with functions across The Body Shop – Brand, Public Relations, Digital, Activism, People to align and build messaging programs and campaigns.

 

2.  Content Development

  • Leverage available global assets and develop local content & campaigns
  • Manage local content agency to build local campaign content
  • Deploy and manage social media calendars across accounts

 

3.  Community Management

  • Work closely with the Global Customer Care team to support, escalate and manage responses related to customer inquiries and issue resolution
  • Determine way forward for Community Management to manage demand

 

4. Measurement & Analysis

  • Track, analyze and report on key social media metrics:  Engagement, Reach, Fan/Follower growth & Competitor performance
  • Monitor key beauty and activism influencers, staying current on social media trends and potential partnerships

More about the role

As NA Social Media Manager, you will to continue to build an engaged online community via our company’s social networks. Developing, deploying and measuring social programs across NA Twitter, NA Facebook, NA Pinterest, NA Instagram and NA LinkedIn, curating content to grow our followers and ensure conversion of new customers.  You will create new social marketing campaigns, build brand recognition, and manage NA published TBS content; collaborating with marketing, PR, activism and legal teams to align TBS messages, promotions, and purpose.

What we look for

  • Minimum of 5 years experience in developing, deploying and measuring social media programs
  • Thorough understanding of managing and optimizing a social media budget
  • Experience working with creative development and campaign analysis
  • Analytical experience using data to drive strategy and decision-making
  • Passion for social media, aware of changing social media trends, enjoys parterning with influencers
  • Strong  influncer relationship experience
  • Strong attention to detail
  • Experience using analytics tools like Google Analytics
  • Cross-functional collaborator with strong and established communication skills

Talent Drivers

Purpose
Commerciality
Leadership
Collaborative Skills
Personal Conduct


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Social Media, Media, Marketing Manager, Content Strategy, PR, Marketing