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Assistant Commercial Manager

Date: 12-Jan-2022

Location: Singapore, 01, SG, 238851

Company: The Body Shop International Limited

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 

 

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

Your role in a nutshell

Reporting to the Commercial Manager, you will support in managing the categories, event plan, promotions, forecast accuracy, product assortment and pricing to drive category growth for the business in the Singapore market.

More about the role

Category Management & Pricing Strategy

  • Drive category growth through event planning, promotions, and work closely with Brand team on in store staging and merchandizing.
  • Work closely with Forecast and Supply Chain to plan for phase out and discontinuation as well as clearance of aged and excess stock.
  • Manage the store space and range product assortment and work closely with VM to optimise space productivity.
  • Retail price setting for NPD / periodic review of existing RRP by conducting benchmark / pricing exercise to ensure competitiveness.
  • Follow through the improvement plans and executions when required (i.e. Space and Range / Pricing Exercise / Window Analysis / Promotion Tracking).

Event Planning

  • Generate effective promotion plan for every window to deliver sales, discount and margin targets.
  • Manage discount and drive product gross margin within budget in stores, direct channels and atrium events.
  • Prepare promotion listings with effective mechanics and pricing to drive business KPIs (discount & margin).
  • Present event plan meetings with Retail, Brands & Activism and Ecommerce team.
  • Develop contingency plans to replace/enhance promotions that are underperforming against forecast.
  • Manage non-store promotion (eg ; Atrium, Corporate Sales) to deliver sales budget.
  • Generate new commercial ideas based on market analysis to drive sales budget.
  • Work closely with Forecasting and Supply Chain teams on forecast and allocation quantities.
  • Follow through on event plan and provide weekly commentaries, conduct post-mortem and measure the effectiveness of event plan.
  • Perform post mortem and promotions effectiveness evaluation, take corrective actions in the future EP.

Reporting and Analysis

  • To analyse the promotions effectiveness and propose corrective actions, if needed.
  • To perform post mortem event plan / any promotions analysis as required.
  • To monitor overall KPIs (retail & external event sales mix, category mix, GP and discount) closely and recommend constructive actions, if applicable.

Leadership

  • Guide Commercial Executive in setting up of promotions in RMS as well as providing timely and useful promotion tracking and analysis to improve business, and the planning of all non-store promotional activities. (e.g. Atriums, Warehouse Sales, corporate sale.

Working Relationships & Interfaces

  • Key contact with Retail Operations, Brands & CRM, Supply Chain and Ecommerce Team.
  • Global, APAC and S&OP team.
  • Advise on effective RMS (System) setting.

What we look for

Experience:

  • At least 5 years of experience in Buying, Merchandising or Category Management.
  • Strong understanding of consumer market.
  • Proven track record in business commercial knowledge and skill sets.

Qualifications:

  • Degree Business, Retail Management or relevant aspect.

Competencies required:

  • IT proficiency particularly in Excel and PowerPoint.
  • Experienced with Product Management.
  • Strong analytical skills - attention to details, numerate, methodical working approach.
  • Excellent planning and organisation skills.
  • Commercially astute with ability to identify key business opportunities.
  • Highly adaptable to a fast-paced environment, with quick turnaround time.
  • Knowledge in store operations is an advantage.
  • Good verbal and written communication skills.


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