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Date: 
Location: 

Toronto, ON, CA, M6A 3A1

Full/Part Time:  Full-Time
Contract Type:  Regular/Permanent
Hours per week:  40
The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 

 

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

Your role in a nutshell

You'll be responsible for  The Body Shop Canada's Digital Marketing plans, leading the strategy, briefing, day-to-day planning, execution and support of all paid digital campaigns and programs.  You'll be a key member of the Canadian Marketing team, working in close partnership with organizational stakeholders across Ecommerce, Retail and Marketing to lead, align and build cohesive plans to support TBS Canada channel objectives. You will assess new trends in Digital Marketing & Media and support the long term customer acquisiton strategy for TBS.

More about the role
  • Partner with Digital Marketing function to lead TBS's Digital Marketing agency ,building a comprehensive digital media strategy to support customer acquisition & retention with the goal of driving omni-channel renenue growth
  •  Ensure digital spend across display, paid social, paid search, affiliates etc. & other ‘out of store’ brand experiences is well planned and executed.
  • Manage Canadian Digital Marketing budget, reviewing effectiveness & return on spend
  • Prepare & provide regular analysis & reporting for weekly digital trade & performance meetings
  • Support the creative briefing, selection, development & trafficking for all CA campaigns
  • Build rapport with Global The Body Shop colleagues, develop relationships and reputation as a trusted resource for Digital Marketing projects
  • Perform other duties as requested
  • Responsible for maintaining the ethical standards of The Body Shop including minimizing the environmental, health and safety risks in the workplace.  Report potential risks, near misses and real accidents to relevant managers
What we look for
  • Minimum of 5 years experience in consumer digital retailing, media or digital marketing
  • Thorough understanding of managing and optimizing a performance marketing budget
  • Experience working with creative development and campaign analysis
  • Analytical experience using data to drive strategy and decision-making
  • Passion for the digital space with a solid understanding of holistic digital marketing principles
  • A proven track record of converting marketing plans in to measurable results with specific KPI’s – sales, traffic, and transaction value.
  • Strong vendor management experience
  • Strong attention to detail, problem-solving, collaborative, communication skills
  • Experience using analytics tools like Google Analytics
Talent Drivers
Purpose
Commerciality
Leadership
Collaborative Skills
Personal Conduct

The Body Shop Canada Limited is an equal opportunity employer.  Should you require accommodation during the interview process, please advise the recruiter when contacted


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