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Date:  Oct 13, 2021
Location: 

Toronto, ON, CA, M6A 3A1

Full/Part Time:  Full-Time
Contract Type:  Agency/Temp
Hours per week:  40

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

Your role in a nutshell

The Digital Marketing Specialist is responsible for supporting the execution of global marketing programs into local digital media, creative performance and acquisition, as well as retail site-to-store initiatives. In addition, the Digital Marketing Specialist is accountable for aggregation of content and communication to external media agency and media partners. This role requires a strong team player who can effectively work cross-functionally with TBS global, creative, store marketing, brand, finance, analytics teams and outside partners.  This person should be highly detail-oriented, data-driven with an analytical curiosity.  This position is responsible for ensuring the correct message reaches the customer and aligning with brand plan. This is a 6 month contract role that sits in our Toronto Corporate Office. 

Agency Support for Paid Search/Social/Display/Alternative Medias

  • Liaison as agency support/execute all paid media
  • Coordinate message management
  • Responsible for securing signoffs/approvals
  • Align with internal teams (Commercial/Ecomm) and seek approvals from department heads to confirm priority of offers for media
  • Be mindful of competitor events, promos and social activities to make recommendations or provide context regarding performance results.
  • Traffic creative assets and URLs in a timely manner against agency deadlines
  • Provide internal teams with event and promotional media plan to coordinate on assets such as URLs and landing pages needed for campaigns and BAU launches
  • QA creative ad unit drafts/URLs, check for accuracy and that links are working properly
  • Provide weekly commentary to agency on TBS weekly meeting and supporting deck for brand knowledge
  • Provide in-depth presentation/reviews of big events throughout the year such as holiday
  • Working with media agency to pull data that would be used to present internally & globally / comprehensive of all channels / holistic view from creative, spend, revenue and etc. / all the approaches taken for launch
  • Ad-hoc projects as needed for product launches and events
  • Identify trends and new digital platform offerings to ensure TBS remains an innovative brand
  • Innovative in terms such as digital platforms for advertising / “what’s out there?” )

Creative/Asset Management

  • Take part in Event Planning Meetings so that digital creative is 100% aligned w/ store visuals
  • Maintain master event and promo calendar for media partners to work from
  • Manage Media Creative Review/Approval Process
  • Download from AL ahead of events, all digital assets, throughout the year to collaborate on visual and messaging representation prior to providing direction to creative services.
  • Cascade digital toolkits and set up review ahead with Ecomm team to align
  • Manage creative brief from development through approval
  • Ensure on-time and accurate delivery of assets.
  • Act as liaison between local and global creative
  • Ensure that content is available and adapted for use for all media channels
  • Manage asset deliveries and ensure we have enough content by event to reduce creative fatigue

Reporting/Billing

  • Manage media asset/campaign data gathering and interpretation for weekly presentations to company leadership
  • Develop and maintain performance tracking for campaigns and on-going partnerships, such as affiliate TM+ partners, direct to store programs, etc.
  • Partner with Finance
  • Own and manage on-time reporting and payment of partners
  • Consistently review of PO’s and accruals for accuracy and any changes
  • Work within Google Analytics console, and partner tools to extract data for reporting or ad-hoc assignments
  • Provide historical data view when building reports when relevant
  • Learn and know how to measure against company KPI’s such as revenue and traffic goals
  • Become fluent in general marketing KPI’s and how to interpret results to action on
  • Manage to financial fiscal calendar from TBS financial team annually

What we look for

  • Toronto based
  • 1-2 Years of Digital Media experience

Talent Drivers

Collaborative Skills
Commerciality
Leadership
Personal Conduct
Purpose


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