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Date:  Jul 1, 2022
Location: 

Toronto, ON, CA, M6A 3A1

Full/Part Time:  Full-Time
Contract Type:  Regular/Permanent
Hours per week:  40

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 

 

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

Your role in a nutshell

Responsible for leading integrated Brand & Activism campaigns supported across channels (Retail, Ecommerce, The Body Shop at Home and others) for both offline and online marketing (Brand, Media, Digital, CRM, etc).  This position can be located in New York or Toronto

Mission is to manage and support the cross-functional delivery of high impact, 360 multichannel campaigns for the NA market. A successful candidate will drive activations and campaigns that achieve customer acquisition targets and increase brand share of voice.

More about the role

  • Responsible for the planning of all NA marketing campaign activations and brand communications, including market-specific content creation to deliver NA brand objectives
  • Briefing any NA content with creative agencies from complete campaign development or bespoke channel content (retail, VM, email, social )
  • Accountable for leading the planning and process for the full 360 campaigns from kick off to campaign sign off with NA Managing Director.
    • Lead all priority campaign planning meetings and sign offs, ensuring channel strategy and content input from a wide range of senior stakeholders 
    • Review The Body Shop At Home marketing proposals to ensure messaging to consultants and customers are consistent and support campaign and brand objectives
    • Key point of contact with internal teams to manage product launches across all UK channels ensuring brand objectives 
    • Review marketing performance and customer metrics to ensure activations are achieving campaign KPIs to deliver NA brand objectives
  • Leads NA content planning for CRM and Digital to ensure message and content supports NA campaign objectives
    • Brand lead with 3rd parties in partnership with digital hub to implement marketing campaigns e.g. Instacart, Klarna
  • Key stakeholder for NA Market with global teams to ensure the market delivers on campaigns which support global brand objectives 

What we look for

Experience:  

  • 8 + years Marketing experience in Omnichannel Retail / Brand / Product
  • Multi-channel 360 campaign delivery a must
    • New product launches
    • Campaign launches (across selling channels)
    • Digital & Ecommerce competence essential

Competencies:

  • Excellent Stakeholder management skills up to and including global director level.
  • High Proficiency across Microsoft platforms (Xcel, PPt)
  • Strong Commercial Acumen
  • Clear communication and influencing skills
  • Creative appreciation to brief and review marketing design and content.
  • Project management capability to support plans across multiple touchpoints.

Talent Drivers

Collaborative Skills
Purpose
Commerciality
Leadership
Personal Conduct


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