Job Title: Brand Campaigns Manager

Date: 03-Mar-2023

Location:

London, LND, GB, SE1 2JP

Full Time/Part Time: Full-Time

Contract Type: Regular/Permanent

Hours per week: 37.5

Role Purpose

We currently have an opportunity for a Brand Campaigns Manager on a permanent basis. In this role, you will be pivotal to the next generation of marketing at The Body Shop. Working closely with Brand Development, regional Marketing Leads, and the Greenhouse (our in-house creative agency), you will be responsible for planning and delivering changemaking marketing activity in The Body Shop’s Global teams.

You will be bold in your ambition to create cultural as well as commercial impact, and you will energize the team around you with a passion for engaging, effective, brand-led content that makes the most of retail, social influencer and PR opportunities.

More about the role

The right person will have a strong track record of developing effective campaign strategies and creative assets for retail and social channels, including experience of working with influencers, to deliver clear brand and product messaging, at scale, to distinct audiences - ideally within a global organisation.

They will understand how best to engage audiences worldwide with storytelling platforms and channel and media distribution strategies that drive customer engagement and commercial performance.

You will have a natural willingness and ability to work collaboratively with colleagues, but also able to productively with external talent to bring fresh approaches and expert perspectives to the work you have created. The right candidate will be able to show cultural openness and flexibility to work in this global environment, and with colleagues from all nationalities.

You will also be personally committed to the Body Shop’s ethos of business as a force for good, by generating positive economic, social and environmental impact. And, in that context, you will be constantly alive to cultural issues and creative trends relevant to our core audience.

What we look for

Campaign and content leadership and deployment oversight

Develop bold and differentiating omnichannel campaigns that integrate and deliver brand and commercial messaging and results
Devise and oversee the development of campaign assets and support planning and deployment by operational marketing teams
Define brand storytelling content and help to build effective toolkits that can be used by Markets across distribution channels

Channel and media frameworks & approaches

Lead planning that leverages opportunities across retail and social channels, for the relevant audiences
Create content ideas, deployment plans, calendars and toolkits to inspire and equip markets and channel owners for successful execution
Develop strong relationships with key platform owners and stay abreast of channel native innovations and insights
Work closely with PR teams to activate and amplify campaigns to generate earned media

Content oversight & management

Responsible for the development of master content from briefing to creation and delivery
Contribute to available and usable global content pool, including via market-led UGC
Work with global PR, Learning Academy and other functions requiring content to ensure alignment of activity and identify economies of scale for content production
Contribute to and make use of regular reports of campaign effectiveness results and manage feedback & performance loop for ‘in-flight’ and post-campaign asset optimisation

Experience

Experience of working in a strategic capacity for global marketing or creative organisations specifically delivering content campaigns and frameworks within social and influencer channels
Strategic brief writing and end-to-end campaign delivery ownership
Channel and platform expertise, with knowledge of how to leverage differing contexts and opportunities across key social channels, for the relevant audiences
Experience of working in a fast-moving creative or editorial environment that delivers consistently high-quality output, reacting to tactical opportunities as well as fulfilling plans
Experience of working cross culturally and in a global environment
Retail/ beauty industry experience is an advantage

Benefits

a 6% contributory pension plan (that rises with loyalty)
23 days holiday plus bank holidays - time to refresh and recharge
1 Self Love Day – An extra day off per year to recharge and focus on what you love to do most
3 additional days a year to volunteer in the local community to support the causes you feel most passionate about
Discretionary bonus scheme
LOVE Money – Money from us to spend on YOUR wellbeing - pamper yourself on us. Every year.
50% employee discount on our products and access to sample sales
Access to Perks at Work, our online shopping channel with exclusive deals & discounts
Access to our Nourish platform, where you have access at certain times of the year to fantastic benefits such as; Buying/Selling holiday, Pension Top Up, Private Medical Insurance options, Green Car Benefits, Cycle To Work scheme, Techscheme, On site nursery (for Littlehampton colleagues), and much more!
Life Assurance

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.

Diversity Statement

At The Body Shop, we firmly believe that equality is a human right and that all people should have an equal opportunity to pursue their dreams and aspirations. We are committed to attracting, developing, and retaining the very best people by offering a creative and inclusive workplace where talent is recognized. We value diversity and consider all applicants for employment without regard to race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status or disability status. We are proud to have a number of different active employee inclusion networks that serve not just as catalysts for change, but also to build a spirit of diversity, equality, inclusivity, and provide safe supportive spaces for engagement and solidarity for members of these communities. The Body Shop is also committed to providing access, equal opportunity, and reasonable accommodations for individuals with disabilities in employment, its services, programs and activities. To request a reasonable accommodation, please let us know in your application or email us at UK.Recruitment@thebodyshop.com.