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Job Title:  Ecommerce Conversion Manager (UK) - FTC

Date:  22-Nov-2022
Location: 

London, LND, GB, SE1 2JP

Full Time/Part Time:  Full-Time
Contract Type:  Regular/Permanent
Hours per week:  37.5

Your role in a nutshell

We require an experience Ecommerce Conversion Manager to join our Marketing Team on an FTC basis covering Maternity.

The Ecommerce Conversion manager will be an ecommerce expert and will have in depth, working knowledge of Personalisation and Conversion Rate Optimisation techniques. With a growth mindset and the ability to create customer experiences that deliver efficient revenue at scale they will work collaboratively with stakeholders across their market. They will be responsible for the delivery of the Personalisation Strategy and the Conversion Optimisation Roadmap, and through the delivery of best in class experiences will support the ongoing optimisation of their market and achievement of conversion targets. In collaboration with the Digital Hub and Market Teams, the Ecommerce Conversion Manager will support the delivery of 40% of all Ecommerce revenues globally (£50m+ p.a.).

On a weekly basis, the Uk Ecommerce Conversion Manager will:  

  • Work with the wider team to provide input into trading meetings, specifically informing the team about merchandising effectiveness and any immediate risks and opportunities.
  • Deliver the following activity:
    • Conversion Optimisation – using structured frameworks and reporting they will work with the team to identify conversion opportunities and risks, developing solutions to challenges. They will develop the conversion frameworks further and proactively use these with the team to put in place in channel and cross functional solutions. They will produce analysis – simplifying complex data sets on an ongoing basis - to identify areas of concern and will use this approach to further refine and develop objectives and targets.
    • Personalisation Strategy – using a structured methodology and through a series of tests and optimisation they will work with the team to deliver against the Market level Personalisation plan. An expert in personalisation technology and a/b and multivariant testing they will deploy ongoing tests across the channels to define ways to deliver incremental revenue through relevant customer experiences. They will use data to further refine the testing and will iterate through a process of continuous development.  

More about the role

  • The Ecommerce Conversion Manager is responsible for collaborating with Market partners to deliver key aspects of the Ecommerce business including conversion rate optimisation and the personalization strategy.
  • As part of the Quarterly Event Planning process the Ecommerce Conversion Manager will work in partnership with the Customer leads and Omnichannel leads to shape definition of a commercial and promotional plan that supports P&L delivery. They will specifically provide input and feedback on proposed pricing, offers and promotions and delivery thresholds and customer delivery charges.
  • The Ecommerce Conversion Manager will support the UK Head of Web Experience to create a monthly performance review and will specifically provide a view on the previous month’s conversion performance. They will surface opportunities and challenges and will use these to further shape a recommendation on the key focus areas for the months ahead.
  • They will support the UK Head of Web Experience with the ongoing development of the Conversion Optimisation Roadmap. This will include definition of a series of activities and frameworks that will test and optimise conversion – including but not limited to micro-conversion analysis, stepped conversion analysis and the product classification system. They will also work with the Ecommerce lead to develop a quarterly set of objectives and targets and these will form part of the Ecommerce OKR’s. They will work with a cross functional team to deliver these.
  • Work proactively across Markets to foster knowledge share and consistency of execution and analysis. Provide expertise across the Digital Hub on Ecommerce best practice.
  • Represent Ecommerce interests in cross functional projects to ensure that Ecommerce principles are incorporated.
  • Engage with global industry best practice, forums and conferences and provide feedback on Ecommerce trends and opportunities.

What we look for

  • Experience of working in a scaled, omnichannel environment and in a matrix organisation.
  • A leader who is also prepared to roll up their sleeves and be hands on in the delivery of the strategy - with the ultimate determination to make a positive difference to the company.
  • Innate problem-solving skills – with the ability to combine an innovative approach with sound commercial ideas. Sound judgement and decision-making skills with the ability to be able to identify, prioritise and articulate high impact initiatives.
  • Outstanding numerical and analytical skills with strong experience of interpreting test results and drawing conclusions.
  • Strong marketing skills, with a thorough understanding of the online customer journey. Experience of delivering innovative and effective customer engagement strategies, and online tactics that deliver results.
  • Strong technical understanding of the full technology stack required to run an Ecommerce business from front-end and cms technologies, payment systems and ERP systems.
  • Deep understanding of conversion rate optimisation techniques and technologies in accordance with best practice in usability and accessibility
  • Deep understanding of traffic acquisition channels and how to support conversion.
  • Highly Analytical, with significant experience of using web analytics packages to problem solve and innovate

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

Benefits

a 6% contributory pension plan (that rises with loyalty)

23 days holiday plus bank holidays - time to refresh and recharge

1 Self Love Day – An extra day off per year to recharge and focus on what you love to do most

3 additional days a year to volunteer in the local community to support the causes you feel most passionate about

Discretionary bonus scheme

LOVE Money – Money from us to spend on YOUR wellbeing - pamper yourself on us. Every year.

50% employee discount on our products and access to sample sales

Access to Perks at Work, our online shopping channel with exclusive deals & discounts

Access to our Nourish platform, where you have access at certain times of the year to fantastic benefits such as; Buying/Selling holiday, Pension Top Up, Private Medical Insurance options, Green Car Benefits, Cycle To Work scheme, Techscheme, On site nursery (for Littlehampton colleagues), and much more!

Diversity Statement

The Body Shop is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognised and rewarded. We value diversity and do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We are proud to have a number of different active employee networks that serve not just as a catalyst for change, but to build a spirit of diversity, equality and inclusivity; a safe and supportive space for engagement and solidarity for members of these communities.

 We will ensure that individuals with disabilities are provided reasonable access to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request any specific requirements.


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