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Job Title:  Marketing Analytics Senior Analyst

Date:  22-Apr-2021

London, LND, GB, SE1 2JP

Full Time/Part Time:  Full-Time
Contract Type:  Regular/Permanent
Hours per week:  37.5

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 


The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

Your role in a nutshell

We are recruiting for an experienced data driven and passionate Marketing Analytics Professional to join us here at The Body Shop a permanent basis.


The successful candidate will provide marketing analytical thought, analysis and insight to drive decision making around international marketing and digital initiatives.


More about the role

Key Job Accountabilities include:

  • Assist in the ownership and development of marketing analytics globally
    • Ensure strategy is aligned with commercial, customer experience and digital, and aligned with the overall customer and data analytics strategy.
    • Function as the marketing analytics expert for the business, developing and sharing best practices and strategy.
    • Constantly improve methodologies and dashboards to refine the ability to gain insights.
  • Accelerate marketing analytics through integration with cross functional teams in Global and markets, instilling analytics best practice at all times and to get the best from the analytics tools and reports.
    • Be a key contributor to International marketing projects (attribution modelling, marketing mix modelling).
    • Build strong relationships with key stakeholders to facilitate ways of working and ability to gain insight into stakeholder requirements.
  • Provide analysis to deliver the customer strategy
    • Provide reporting and actionable insight to optimise digital marketing using a combination of business tools, including the Google marketing stack, Facebook, attribution models and media mix models.
    • Work with the team to build up a broader picture of customer activity and business implications.
  • Provide training and development to colleagues to enable a self-serve approach within the business.
  • Not lose sight of the end customer by actively engaging with Company and Franchised Markets through Market and Store visits and to spend 3 days a year working in Store with Store Staff and The Body Shop customer.
  • As needed, assist markets in with specific analysis and best practices to inform business reviews and business decisions.

What we look for


  • Understanding of Google Analytics 360 to gain marketing insight and deliver reports.
  • Experience in developing and delivering tools such as attribution and marketing mix models.
  • Knowledge of technical aspects of digital marketing and surrounding technologies (search, affiliate, email, social, display, cookies, JS tagging).
  • Experience providing analysis to drive business decisions and with influencing and educating stakeholders.
  • Knowledge of, or experience working within a media or digital agency environment.
  • Understanding of digital marketing strategies, marketing funnel and related toolset.
  • Expertise in driving change for eCommerce and marketing improvements.
  • Proficiency in reporting automation as well as high level of skill in numerical and data analysis (e.g. Excel, Data Studio)
  • Preferred experience with low level data manipulation on large data sets using SAP, SQL or similar 

Essential tools:

  • Google Analytics 360, Google marketing stack, Data Studio


  • Online customer experience tools, e.g. ContentSquare (heat maps, journey mapping tools)



Want to join the team at The Body Shop? Then please apply today!

As well as a competitive salary, here are just a few of the rewards that you can look forward to if you join us:

  • A 6% non-contributory pension plan
  • 23 days holiday
  • 3 days a year to volunteer in the local community
  • 50% staff discount and access to product sample sales
  • Access to Perks at Work
  • Our online shopping channel with exclusive deals & discounts
  •  'LOVE' money to spend on your wellbeing and personal development.
  • We have flexibility of 'in-office' hours
  • The ability to work remotely and a new meeting charter.  


Here at The Body Shop we've got your best interests at heart - it's our way of saying thank you!


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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