CRM Executive (6 months contract)

Date: 21 May 2024

Location: Singapore, 01, SG, 238851

Company: The Body Shop International Limited

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 


The Body Shop is committed to generating positive economic, social and environmental impact. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

Your role in a nutshell

Reporting to the Senior CRM Manager - HK & SG, this role will support, maintain and execute the CRM program and communications to drive customer loyalty, new customer acquisition and to achieve sales target and CRM KPIs for the Singapore market.

More about the role

Primary Accountabilities:

CRM Communications

  • Manage all members’ communication (eDM, SMS and other channels if necessary) from end to end to support in achieving sales objectives and CRM KPIs, based on the CRM communications schedule
  • Support and prepare eDM / SMS contents / CRM collaterals, campaign set up, segmentation and all other tasks related to CRM communication
  • Liaise with internal departments to ensure CRM communications are executed accurately and on a timely basis
  • Ensure content of lifecycle campaign is up-to-date
  • Work closely with Brand team on website content updates related to CRM communications


CRM Campaigns and Membership

  • Support all aspects of the LYBC membership programme, lifecycle campaign management and CRM related tactical activities per event calendar
  • Work with internal teams and external vendors to support members’ activities and workshops including but not limited to event invite, RSVP and on-site event support
  • Coordinate with internal teams to ensure smooth execution of CRM related activities
  • Prepare and ensure information on CRM related activities are cascaded clearly to Operations team
  • Liaise with external customer service agency on handling membership related enquiries on a timely basis
  • Upkeep CRM data integrity through regular data cleansing exercises



  • Update LYBC weekly and monthly sales performance
  • Update LYBC campaigns results and prepare post-mortem on timely basis
  • Update all Campaign set-up details, and content information



  • Report and follow-up closely with IT on CRM-related system issues
  • Provide support to CRM system change projects
  • Actively seek out and report information on market and competitive intelligence
  • Perform any other tasks as assigned

What we look for


  • 2 to 3 years of relevant experience preferably in beauty industry
  • Strong knowledge in CRM, Direct Marketing and/or Loyalty Marketing processes
  • Experience in digital media marketing is an added advantage



  • Degree in Business, Marketing, Communications or related disciplines


Competencies required:

  • Independent and self-motivated with positive attitude
  • Able to converse and write well in English and converse in basic Mandarin
  • Sound commercial acumen with strong data analysis to compile reports
  • Meticulous and detailed-orientated
  • Good communication skills and a good team player and can work well with others
  • Fast learner and able to work under dynamic retail environment
  • Proficiency in using Microsoft Excel, PowerPoint and Word
  • Passion in retail / beauty-related products

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