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Global Loyalty Performance Analyst

Date: Mar 26, 2021

Location: London, LND, GB, SE1 2JP

Company: The Body Shop International Limited

Introduction

Customer behaviour is a fickle, unpredictable science for many businesses at the best of times. Add in a global pandemic, and the ability to forcast purchasing and brand loyalty becomes even harder and more important as organisations strive to grow their revenues and build their customer numbers.

This role is all about ‘prophetability’. The combined ability to predict behaviours and strategies that will drive bottom line growth. We need a real live prophet who lives deep in the numbers and the data and gets to the heart of the activities, promotions and campaigns that influence Customer Lifetime Value (LTV).

Summary

As the Global Performance Analyst for The Body Shop you will support the Global Head of Loyalty to deliver commercial KPIs associated with our ‘Love Your Body Club activities. It will be your role to provide the in depth insight that informs our strategies to increase customer participation, value and retention in the LYBC loyalty programme.

And if the kudos and satisfaction of playing a key role in the success of the TBS LYBC is not enough, you can be assured that your efforts contribute to the activism and campaigning that makes The Body Shop the Force for Good it has been known for since inception in the 1970’s. Whilst customer behaviour may change like the wind, our commitment to making the world a fairer and more beautiful place is unwavering.

The role

It boils down to two key elements – analysis and commercials.

In close partnership with the Head of Global Loyalty you will deliver against the loyalty programme revenue targets by focusing on:

Performance management: The Body Shop’s  ‘Love Your Body Club ‘ sits at the centre of our loyalty world – you will own the performance by measuring the test and learn campaigns and ensuring that your insight is shared and understood by the wider team and used to inform any strategic or tactical changes. It is your best-in-class insights that will be used to ideate, build and expand on initiatives.

Insightful analytics: It is your expertise at extracting data and building reports that will help create a clear view of the best routes to value creation – that’s customer spend levels, loyalty and advocacy – from the LYBC programme. The reporting outputs you create will be shared with the team and the wider stakeholder community, so you’ll need to be confident in presenting your findings to a diverse audience.

Plus, with your background in retail loyalty campaigns you will work with the rest of the loyalty team across global markets to agree and deliver LYBC promotional plans – events, discounts, product promotions, sampling campaigns etc) targeting specific customer cohorts. You’ll also be required to support in the delivery of these promotional plans in collaboration with CRM, Digital Marketing, E-commerce and local market retail teams.

What we look for

  • An inquisitive and data driven individual who loves seeing the meaning and opportunity in data- used to pulling and manipulating raw data top build insightful analytics and clear reporting
  • A commercial focus with experience of measuring loyalty/campaign performance
  • Experience of working on the management and promotion of retail loyalty programmes
  • A great collaborative communicator, used to a matrix organisation with multiple stakeholders.

In return

* a 6% contributory pension plan,

* 23 days holiday plus bank holidays - time to refresh and recharge

* Group bonus scheme

* 3 additional days a year to volunteer in the local community to support the causes you feel most passionate about

* LOVE money to spend on YOUR wellbeing - pamper yourself on us. Every year.

* 50% staff discount and access to product sample sales

* Access to Perks at Work, our online shopping channel with exclusive deals & discounts

* AND - we have also implemented 'Work Wise' into our HQ - flexibility of 'in-office' hours, the ability to work remotely and a new meeting charter.

 

If you are excited by all that - you might just be the sort of person we need to help us make the impactful change the world needs within a business that invented the culture of ‘joyful collective' and everything that means and stands for.

We have something special to offer and we’re looking for someone special to help us to do that. Show us how you can contribute to the next step in the evolution of The Body Shop.

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

 

 


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