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Job Title:  Digital Marketing Specialist

Date:  Aug 3, 2022

New York, NY, US, 10013

Full/Part Time:  Full-Time
Contract Type:  Regular/Permanent
Hours per week:  40

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 


The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

Your role in a nutshell

The Digital Marketing Specialist is responsible for supporting the execution of global marketing programs into local digital media, creative performance and acquisition. In addition, the Digital Marketing Coordinator/Specialist is accountable for aggregation of content and communication to external media agency and media partners.  This role requires a strong team player who can effectively work cross-functionally with TBS global, creative, store marketing, organic social, performance, CRM, brand, finance, analytics teams and outside partners.  This person should be highly detail-oriented, data-driven with an analytical curiosity.  This position is responsible for ensuring the correct message reaches customers and aligns with brand plan.  

More about the role

Agency & Internal Support for Paid Search/Social/Display/Affiliate Medias

Liaison as agency support/execute all paid media
Coordinate message management
Responsible for securing signoffs/approvals
Align with internal teams (Commercial/Ecomm) and seek approvals from department heads to confirm priority of offers for media
Be mindful of competitor/wholesale events, promos and social activities to make recommendations or provide context regarding performance results.
Responsible for building social CRM list library using TBS database, owning syndication/refreshes across all social platforms
Ownership of trafficking creative assets and URLs in a timely manner against agency deadlines & own test & learn creative roadmap
QA creative ad unit drafts/URLs, check for accuracy and that links are working properly
Own creative partnership review in agency meetings to ensure best in class assets are in-market at all times & lead execution of creative/copy refreshes if needed
Own creative development for influencer amplification and coordinate relationship with agency, affiliate & brand influencer teams to ensure timely trafficking, URL creation, & launches
Lead/manage communication of promotional changes & event launch activations across NA teams/agencies & assist in troubleshooting any issues/concerns across channels
Assist in briefing and development of in-depth presentation/reviews of key brand events
Work with media agency to pull relevant data for internal local & global presentations / comprehensive of all channels holistic view from creative, spend, revenue and etc.
Ad-hoc project support as needed, such as drive to store initiatives
Identify trends and new digital platform offerings, ad types, and influencer amplification trends, to ensure TBS remains an innovative brand

Creative/Asset Management

Take part in Event Planning Meetings to ensure digital creative/messaging aligns with retail
Act as liaison between local and global creative
Download always on BAU/campaign creative assets and messaging documents from Asset Library ahead of events and brief local needs to global creative services or contract partners.
Ensure that content is available and adapted for use for all media channels
Manage asset deliveries and ensure we have enough content by event to reduce creative fatigue
Build NA paid social creative brand knowledge deck & own relationship with global creative team
Manage Media Creative Review/Approval Process
Own internal kick off and cascade of event media planning documentation including activation packs, digital assets, and BAU launches to NA performance teams
Develop weekly communication updates for NA performance team on upcoming promotional changes & event updates
Manage local creative and trafficking doc from development through approval
Manage always on BAU, campaign event, and promo creative/copy development
Ensure on-time and accurate delivery of assets.


Manage media asset/campaign data gathering and interpretation for weekly presentations to company leadership
Partner with Finance
Own and manage on-time reporting and payment of partners using SAP System.
Collaborate across NA performance teams to create full view of monthly accruals to deliver to finance.
Consistently review of PO’s for accuracy and any changes
Lead partnership with new vendors/organic teams to open new lines of credit, ad manager tools, and feed requests.
Work within Google Analytics console, and partner tools to extract data for reporting or ad-hoc assignments



What we look for

  • Experience working in a scaled, omnichannel environment.
  • Entrepreneurial mindset, with the ability to develop strong relationships, across multiple different geographical markets.
  • Experience working in a matrix organization is essential.
  • Passionate about putting the customer at the heart of all marketing activities.
  • Collaborative partner who is also prepared to roll up their sleeves and be hands on in the delivery of the strategy.
  • Highly motivated self starter with a growth mindset who has the determination to make a positive difference in the company.
  • A confident communicator and presenter who can build relationships with ease.
  • Hands on experience with digital marketing and tracking tools including Google Analytics and Social tools preferred.
  • Data driven and numerate with excellent analytical skills with strong experience interpreting commercial results and drawing conclusions. Experience of using analytics packages to investigate and interpret channel performance.
  • Experience of other media and performance marketing channels preferred e.g. Affiliates, paid search, YT, Organic search, CRM, OOH, VOD and also ecommerce best practice and optimization techniques.
  • Excellent creative development and communication skills, both verbal and written, as assistance with copyright required.
  • Disciplined and organized yet flexible in style.  Proactive and responsive to trading patterns and able to support the execution of regular short term promotional tactics.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Channel Marketing, Marketing